Call of Duty: Advanced Warfare ‘is the biggest entertainment launch of the year’

Call of Duty: Advanced Warfare is the biggest entertainment launch of the year, according to publisher Activision.

Not only is it the biggest videogame launch of 2014, but it also beat movies, music, and books to the title. According to Activision, this claim is made based on “retail and digital sell-through, and reported movie, music, and book gross sales, each for the first week following initial launch, according to publicly-available data, retail customer sell-through information, and internal Activision estimates.”

As well as this, Advanced Warfare is also the highest-selling digital launch in console history, according to Xbox Live, PlayStation Network, and internal Activision estimates.

“Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined,” said Bobby Kotick, CEO of Activision Blizzard. “Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.”

“We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance,” added Eric Hirshberg, CEO, Activision Publishing, Inc. “Sales and engagement are up through the first week compared to last year. Season Pass sales are up, as well. The game has been very positively reviewed and the response from fans has been tremendous. We believe Advanced Warfare will be the most successful game of the year and we thank our fans for making it the biggest entertainment launch of the year.”

Call of Duty: Advanced Warfare is available now on PlayStation 3, PlayStation 4, Xbox 360, Xbox One, and PC.

Call of Duty: Advanced Warfare ‘is the biggest entertainment launch of the year’